“The Secret $40 Sunscreen Club…”
Take a look at this sunscreen…
So, why on earth am I showing you sunscreen?
Well – it kind of explains something I’ve been meaning to try and get across to you for a while now (and couldn’t quite get my thoughts together on it).
The sunscreen above is just an average size bottle of sunscreen (actually, it’s probably a little smaller that average) ..and it cost me $40 (or about $34 USD).
Yes, that seems like a hell of a lot to pay for sunscreen – but hear me out…
Now, you probably expect me to tell you all about the “magical properties” of this sunscreen.
Well, sorry to disappoint – but it’s actually fairly average to be honest.
The only difference is that it’s more of a clear gel …than the usual white, oily cream ..and that’s the critical difference.
Here in New Zealand I have to put on loads of sunscreen at this time of year (intense sunshine and pasty-white Scottish skin don’t mix well!).
And, here’s the thing…
The white cream type of sunscreen drives me crazy. It’s oily. It’s greasy. And, well, I find it just plain annoying.
Now, this is probably an obsessive-compulsive trait of mine – but, regardless, it’s still very real.
Now, I’ve not used this sunscreen yet (just found out about it), but…
If it works like the girl in the shop says it does – then $40 is an absolute bargain …because of what it does for me. It should end the ongoing frustration with various sunscreens I’ve used.
So – turns out – $40 could be a bit of a damn good bargain after all!
Here’s how it relates to YOU and TITANIUM:
When I show the “average person off the street” the products I create and sell – it’s as if I showed them $40 sunscreen.
They don’t get it.
They don’t understand what the product is doing for the smart person who invests in such a piece.
Since they have no reference …all they can do is compare what I’m showing them to some cheap, mass-manufactured thing for $10.
They’re comparing apples with oranges – which simply can’t be done!
Lucky, for us, we “get it”…
We understand that what you’re investing in is what the product does for you …and how it does it.
And, you know what, I kinda like that the “average person off the street” doesn’t understand this.
I don’t know about you, but…
It feels like I’m part of some sort of secret club. 🙂