“The Secret $40 Sunscreen Club…”

Take a look at this sunscreen…




So, why on earth am I showing you sunscreen?

Well – it kind of explains something I’ve been meaning to try and get across to you for a while now (and couldn’t quite get my thoughts together on it).

The sunscreen above is just an average size bottle of sunscreen (actually, it’s probably a little smaller that average) ..and it cost me $40 (or about $34 USD).

Yes, that¬†seems like a hell of a lot to pay for sunscreen – but hear me out…

Now, you probably expect me to tell you all about the “magical properties” of this sunscreen.

Well, sorry to disappoint – but it’s actually fairly average to be honest.

The only difference is that it’s more of a clear gel …than the usual white, oily cream ..and that’s the critical difference.

Here in New Zealand I have to put on loads of sunscreen at this time of year (intense sunshine and pasty-white Scottish skin don’t mix well!).

And, here’s the thing…

The white cream type of sunscreen drives me crazy. It’s oily. It’s greasy. And, well, I find it just plain annoying.

Now, this is probably an obsessive-compulsive trait of mine – but, regardless, it’s still very real.

Now, I’ve not used this sunscreen yet (just found out about it), but…

If it works like the girl in the shop says it does – then $40 is an absolute bargain …because of what it does for me. It should end the ongoing frustration with various sunscreens I’ve used.

So – turns out – $40 could be a bit of a damn good bargain after all!

Here’s how it relates to YOU and TITANIUM:

When I show the “average person off the street” the products I create and sell – it’s as if I showed them $40 sunscreen.

They don’t get it.

They don’t understand what the product is doing for the smart person who invests in such a piece.

Since they have no reference …all they can do is compare what I’m showing them to some cheap, mass-manufactured thing for $10.

They’re comparing apples with oranges – which simply can’t be done!

Lucky, for us, we “get it”…

We understand that what you’re investing in is what the product does for you …and how it does it.

And, you know what, I kinda like that the “average person off the street” doesn’t understand this.

I don’t know about you, but…

It feels like I’m part of some sort of secret club. ūüôā

  • Bob Lukach says:

    Well said Magnus, and a good analogy. I usually buy what I can afford. However, my parents have always said “you get what you pay for”. They believed in buying the best that they could afford. We’ve all bought the “cheap” items and, in the end, have regretted it. That’s why I’m a big supporter of your products and others like them. In essence, the good stuff lasts, and is worth what you paid for it.
    Sorry for the rant but I agree with your philosophy. It’s the only way to go.

  • Peter says:

    Actually, from the label it looks like a clear mist and not a gel…

  • klyph says:

    Don’t forget to check old threads for new in tell magnuns:)

  • William says:


    Get more than what you pay for.

  • Michael O says:

    Well said! Where can I buy this sunscreen?


  • B Alan Eisen says:

    The problem with cheap stuff is that it is more expensive to buy something cheap, have it break and have to buy the proper one that you should have bought in the first place.

  • Roger Sharp says:

    When I buy, I weigh functionality, fun, value for money.
    So toilet paper just has be basic soft stuff, I don’t care about colour, embossing, or impregnations.
    Price is king.
    Sun screen has to work, I repeat buy brands that keep me safe and don’t irritate.
    Price is the least consideration.
    Ti stuff hits the fun factor, it has to be something I will use, but maybe don’t need.
    Price just has to be reasonable.

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