Weird Titanium Paperclip Video

Okay, so here’s the thing…

I want to start doing videos.

And so I thought I’d do a “dry run” to make sure I could do it (kind of like a “video prototype” :-D).

I had no intention to share the video below – but it turned out kinda cool so thought I’d share it with you.

NOTE: The product (titanium paperclip) in the video is not a serious product – I just made it up to test I could do video. So, yeah, no feedback needed on the product itself – it’s just an experiment!


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Oh, one last thing…

Please do comment below on what was you favourite and least-favourite part(s) of the video… because this will help me with future videos!

(be as honest as you like – I can handle. Seriously. :-D)

  • daniel richert says:

    Good work. Nice use of editing and keeping the video under 3 or 4minutes. Cant wait to see some other products featured on videos like this.

  • Kirill says:

    I am going to be Captain Obvious, but the fact that your paperclip made of titanium, or steel, or copper does not have anything to do with the fact that you are going to lose this clip anyway. So, why wasting quite an expensive metal for something you are going to lose anyway?
    Video is really nice: time laps, easy music, short in general – I like it!

  • Steve Dahl says:

    Magnus. Outstanding work. You have a very functional work shop. How about a titanium cigar cutter with a replaceable removeable straight razor blade. Call it THE MAGNUS STOOGIE SLICER.

  • Mats Löfström says:

    The images of you are all medium to full shots, which give you a lot of uninteresting background. I think that it would be better with close up to medium shots, i.e. move the camera close to yourself to make you and what you’re showing the major part of the image.

  • Sheila says:

    A large one would make a cool book mark.

    • That’s a good idea. I would be a little apprehensive of it ripping the pages though.

      Personally… I use $50 notes as bookmarks. True story. Got more money tied-up in the guts of my books than in the bank.

  • Colin says:

    nice looking paper($$) clip…it reminds me of a “magic” wallet i once saw selling in Bangkok which you could flip both side but money in neatly tug between the strings in-between.
    It would be wonderful if its able to secure credit cards too.

  • Hussein Al-Sahlan says:

    Its a pretty nice idea, but i would recommend you not going further with this project. Paperclips always get thrown away or lost. If you do want to go further make it bigger so it would be a money clip. As for the video, i like it alot. Its raw straight from the workshop, its not eye catching but its real-life footage which in my opinion always attracts the attention of straight-forward realistic people looking to know rather to be amazed. The only down side i think you should have taken footage in a quiter area when you speak and then add footage of on going work to it.

  • Hussein Al-Sahlan says:

    Excuse my grammer mistakes, im typing this real quick. But i would like to point out, the wobble of the sheet sound was a very nice addition haha

  • Bob Gelb says:

    Enjoyed the video, most interesting. However, would people spend dollars for a titanium paper clip? It is a paper clip!

  • Robert says:

    I like them Magnus. You also might consider experimenting with rectangular designs and making all parts more proportional in width. If it is titanium, I believe it should be about more than just keeping papers together, with an honest lean toward aesthetics. Maybe wider legs and body.

    • Yeah, if I was to do a titanium paperclip then I’d do it properly… spend time designing, testing, machining, etc. This was just messing about for the sake of producing a video. Thank you for the feedback though!

  • Aaron says:

    I don’t like watching videos – I usually don’t even watch KS videos. But I love seeing how things are made so I’m a bit conflicted. Pictures aren’t very good at showing this. I still watch your videos (including the ask me anything ones you used to do) because I love your designs. For this video, wow, I didn’t know you could prototype so fast. I thought everyone outsourced their waterjet work.

    • It’s funny… I never watch Kickstarter videos either (well over 100+ Kickstarter projects backed and I’ve watched, maybe, a dozen of those videos). I am a little obsessed with videos of how stuff is made… so, yeah, I’m on both sides of that fence depending on the what it is. I don’t own a TV either.

  • Phil says:

    Nice job on he video. Short, and to the point. I really liked the time lapse video portion. Good work!

    To all the people commenting on the clip itself: CAN YOU NOT READ? Magnus isn’t seriously making friggin titanium paper clips. It was something relatively cheap, and easy to make to test his video skills.

  • Mark says:

    obviously some people can’t read so you may HAVE to do videos….

  • Jim says:

    I like how the video stays on point and keeps it moving. Time lapse sections of the work are especially interesting – at least for us geeks who frequent sites like this!
    The talking head stuff wasn’t as interesting, the background stayed constant throughout. Maybe change it to a different place when you get to the ‘after’ section? A change up in the shot itself would also help, zoom in on your head for example.
    Rather than explaining things as much at the end (cad design for example), include that as a voice over or scrolling text at the relevant sections.
    I’d watch another!

  • Scott says:


    Good job. Thought the video was put together and edited well for content. If you are going to show the product then I would suggest zooming in and showing the product for a little longer. Overall I think you did a good job.

  • Damon says:

    Not bad, nice and simple! Some videos are too long with someone just talking. Keep the “How it’s Made” look to it, I love that stuff!
    By the way how about pick one person (or 2) and send them the test clips you cut? Shipping would be very cheap, probably just a stamp?

    • It’s funny… I was OBSESSED with the “How It’s Made” series on TV when I was younger. I still remember all the products they showed being made… screwdrivers, light bulbs, ballpoint pens, and on and on. Fascinating.

  • Damon says:

    Ever think of using other metals (copper) Captain Titanium?

    • Had toyed with Zirconium – but that’s it really. Might have to use some aluminium in the future for some projects. But, no, not really considered any other metals to be honest (definitely not copper or brass or anything like that …but I would if there was NEED to use it :-D).

  • Jesse says:

    A bit of refinement to the shots, but all in all a solid intrstuctional video. The cutting part could use some work, a solid shot and not a hand help bobbling around. Also showing the tumbler or at least the the different cermics/balls used would have been nice. I loved the pictures of all of the mixed in with the different tumbling medium, a video would have been cool to see. I’d also love to see the background filled with sketches of past products and refinements of past products. It’s always great when watching these and you can look in the background and say, oh I have that. Just an idea.

  • Wayne says:

    A couple of things; audio. Don’t rely on the camera for audio – it’s terrible you need a quality lavalier mic, wireless set up. 2 avoid the white wall shots. zoom in do a full head shot, against ANYTHING else. Otherwise, it’s good. transitions, FF, scene lengths, vid length, topic, descriptives, all good!

  • Jim Montag says:

    I agree, I like seeing “How’s its Made”, using other props to demonstrate size/shape is also helpful. Short focused clips will keep the individual coming back for more. Great idea, exspensive disposible product

  • Steve says:

    Apparently YooToob’s top earner made $12.4 million last year, so worth perfecting your video thing.

    Since you asked for comments, forgive me in advance…

    Good lighting is important and that just takes a couple of lights and practice. Not too harsh, not too flat. Just a bit of modelling to define shapes and depth better. Only trial and error will give you a dialed-in setup that works every time. On TV commercial shoots it can take crews hours to light one shot, so an easily repeatable setup is the way to go for your kind of thing. Draw a diagram with placements and rough measurements so you can nail it consistently every time.

    I’d avoid using wide angle focal lengths because they distort like hell to give that goldfish bowl effect. Longer focal lengths are always more flattering and let you frame nice and tight.

    Too much sped-up footage can get a bit annoying. Short duration time-lapse, perhaps with a short dissolve between shots can calm things down a bit and still get through tedious processes faster than real time.

    Fascinated by the technical process, waterjet etc. I think most of your devotees would share this fascination. My dad used to make bits for nuclear power plants, so I’m genetically altered to like that kind of stuff.

    Gotta see the product. Closeups are a must if you’re presenting small objects like, erm, paper clips. Get it big in frame, which can make lighting tricky. A cheap Chinese-made LED ringlight can help immensely here, and control shadows nicely.

    Your sound’s not bad. Of course all the usual things like balancing speech and music levels and keeping your music usage legal.

    You might even want to get all artsy and have a stock title sequence for your vids.

    around two minutes is the golden number before distraction sets in. This rule applies to most subjects except porn.

    Lastly, consider hiring a crazed adrenaline-fueled pretend ex-marine or SAS type to yell at your audience and perform death-defying stunts with your products.

    Tactical Ti extreme survival paperclips? Could be onto a winner. Ti pushpins, and staples can’t be too far behind. People pay good money for Ti toothpicks, so you’re not too absurd here.

    Hope this helps


  • Frank says:

    Hey Magnus!

    Nice video. I like that is it short and gives enough detail to let us know what’s going up but doesn’t consume 20 mins of our life.

    The camera was a touch jittery and moved around a bit. Made it a bit disconcerting at times. Your camera man needs to lay off the coffee between shoots!

    Good job

  • William says:

    Enjoyed the video Magnus, very interesting.
    I know the paper clip was a video exercise but I think you should consider making paper clips as a regular product on you website as people would not loose them but reuse them?

    Keep up the good work and I look forward to your next video.

  • Mike says:

    Hey Magnus, great job on the video! I’ve got a suggestion for the close-ups.

    Since you focus on small, personal items (carabiners, pens, wallets, etc.), having a good environment for shooting close-ups would really make your videos much more polished. Some cheap flood lights, a table, a light tent, and a dark background are all you need. Such a setup has many benefits:

    1) even lighting to make your products look their best
    2) products “pop” when filmed against a darker background
    3) consistent framing so your camera doesn’t have to autofocus between you and your product
    4) you can brace your arms on things so the object is held steady, so you get longer, steady “glamour shots” of the items. Or, you can set them on the backdrop and film them that way.

    This doesn’t cost a lot of money! You can make a DIY light tent from some dowel rods or stiff wire (like from clothes hangers) and white cloth. The backdrop can be a piece of black paper.

    Here’s an example setup, and a sample of the output you can get from it:

  • Robert Ferguson says:

    You need to slow down. You talk too fast. Also, when you show something on a video the viewer needs to take a longer look at the product so they can decide if they would ever buy it. Personally I love music, but not in this type of video. I tend to focus on the music more than on the video. The whole purpose of the video is to showcase your product for future sales. If you need ideas for other titanium products, check out I bought their money clips.

    • Yes, for sure, I need to slow down for sure. I was trying to talk faster so I wouldn’t sound boring… but probably need to slow down so you can actually understand my freaky Scottish accent!

  • Hi Magnus – Great Video! Love to see the process and your workshop in action! Music is difficult to find that helps, it was a bit repetitive but not bad, but the process isn’t really a music friendly one with machines etc…
    Be honest, you’re using those Titanium Paper Clips – aren’t you?!? They look rather nice actually! When presentation matters, you can’t beat perfection wrapped in quality!

    • Ha-haa… believe it or not. This video was truly just a test… I don’t even use paperclips… they bug the hell out of me because they move. I use either a stapler or nothing. Not middle-ground with me! 😀

  • Tom H says:

    Well done on length and framing. Biggest change is DO NOT speed up the handwork with the pencil on the page… fade from one normal time shot to another to another to timelapse. Sped up pencilwork is nearly impossible for the eye to actually follow, and in rare cases can cause seizures.

  • Katherine Morgan says:

    Actually I like the idea of titanium paperclips. Not sure what they would cost, but especially if they were a bit bigger for bookmarks or to hold up recipe cards..?
    Like the video, and it looks like you have already received plenty of advice on how to tweak it to make it better.

  • Kyle says:

    I enjoyed watching this video. It was nice to see the whole process of designing and creating the paper-clip.

    When are you going to be selling these then?
    (I guess you would need to sell them in bundles/boxes)

    Nice to see that your still expanding your titanium products.

  • Wow, great comments here – thank you! I’ll reply to comments in more details very soon.

  • David says:

    Thought it was a good video. Decent editing and quick right to the point with minimal filler junk. Just the right amount of material making it a to the point video and thus it wasn’t long.

  • Emdeh says:

    Nice clip. Too long. The CAD is boring. Get a clip of 5 sec out of it.

    Rest is said already. – 2c only – Emdeh.

  • Quinn Calvert says:

    I really enjoyed the video, the pacing worked well and it did a good job showing off the design process without really getting too bogged down in the details.

    While not really necessary for the behind the scenes videos, it might be kinda cool to have one that tours your workshop and just shows off the different machines, their typical uses, etc.

  • C.B.Vincent Goudreault says:

    Overall it is pretty good pacing. The things that could be improved at the talking shots: too far away from the camera, against a white background that is a bit too bright at the top, and a bit too much echo.

    The machining sequence could use a bit of voice over, to describe what is going on; I am sure any titanium lover would like to know the specs of the cutter being used.

  • Jae Pyung Lee says:

    This is a very good video, even better then most of the videos from kickstarters, in this kinds of products, (small products without sophiscate engineering) it is better to show all the procces to make the product. I mean all the procces like this video, cause there is very much videos that doesn’t show everything.
    I really liked this video, just one thing that when you are showing the clip in self, i think is better if you use some zoom in shots.

  • Robert says:

    Nice work on the video Magnus! You went thru all the necessary steps of your product, from initial design to production and completion. I agree with one comment I saw-please slow down in speaking to the camera (i.e. Us). Also, maybe some insert slides of wording to describe some of the non-commentary parts in the video. Music is always a good addition to spice up a video.
    Great job again! Would definitely like to see more update videos from you.

  • Dave A says:

    I do not like videos, I feel that mostly they waste my time.

    Content: I can scan a web page faster than most videos. My usual reaction is a silent groan. If you need one to show me your product and why it is worth my money that is fine but i usually find that better still shots are more useful. Whether you feed Unobtanium into a Fandango X machine or fart it out of thin air (as interesting as either may be) is not going to affect my decision to buy.

    Technically: focus was good, sound was OK.

    Overall: meh.

  • Yasin says:

    The video length is just nice but the camera was a bit too far. Close up is better. And showing the product against you as a backdrop may be a little distracting. Background interferes with the product. Show the product against a plain background(a white screen with only your hands holding the clip visible) may help viewer focus on the item you are showing. Otherwise I like the video. Good job. Cheers! :))

  • J Wood says:

    I’m impressed, the quality compared to your previous one-shot videos is immeasurable 😀

    Keep it up!

  • T says:

    Anything that means I don’t have to read the pages & pages & pages of, “just one more thing”, type comments you post with your projects has to be a good thing.

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