Why You Should Always Buy The Best You CANNOT Afford

Today I'm going to share a little of my "philosophy" on buying stuff - but before I do that...

​A couple of blog posts ago I uploaded a video of the making and developing of the Titanium Utility Blade Knife.

That video was Part 1 ...and here is Part 2 below:

There are another one or two more parts to this Titanium Utility Blade Knife series.

But here's the weird thing...

The ​videos were made around 1 to two weeks ago (and I've had difficulty finding the time to edit them) ...and so I'm uploading them later than I hoped.

And so the crazy thing is:

The Titanium Utility Blade Knife is actually fully finished and available here right now.

So, yeah, these "Making Of..." videos are a little behind - but I'd still like to get them editing and out to you.

Titanium CandyCan™ Progress

​Although we offer the CandyCan™ on our website - we're bang in the middle of fulfilling a fairly large Kickstarter project for it (around 930 in total).

I made a short update video for the Backers of the project around a week ago - but thought you might be interested to see a little of the "behind the scenes" of the machining of the CandyCan™:

​The Joy Of Buying Quality

​I'll be honest here...

Before you are here reading about titanium stuff (and you're looking at the kind of stuff we design and make) I know you already appreciate quality. So I'm probably already speaking to the converted. But I'll continue anyway... 🙂

There are a few phrases that sort of explain something of my philosophy on buying products - here are a few:

"Buy it for life."
"Buy once. Cry once."
"Quality is free. It's not a gift, but it's free. The 'unquality' things are what cost money." - Philip B. Crosby
"​Buy the best you can't afford." - Magnus (yes, I said that. And, yes, I meant to say can't instead of can)

​​While I really love buying quality​ ...most times I tend to buy the best of what is available (as opposed to just quality) ...I still feel the intial pain of the higher price.

Take, for example, this little device:

​This is an Ultrasonic cleaner.

​When I first looked at purchasing one years ago I was hugely tempted by the generic, Chinese made ones for around $700. That would have been an easy purchase.

The hard purchase was this German-made one for $2500. The specification was the same as the $700 one. Maybe if I had bought the cheaper one, then it might still be working to this day and I'd be talking about what a bargain it was.

But, here's the thing...

That would be the exception as opposed to the rule. A cheaper one could (theoretically) last longer ...but, in my opinion, it is unlikely.

​This one also has an element in it to heat the water - and the time it takes to take the water from cold to don't-put-your-hand-in-that hot is crazy fast. This would not have been the case with the cheaper one.

So it's not just about longevity. It's about the experience too. The one we bought is a pleasure to use every time. The basket that drops in and out is extremely well made ...and I appreciate the quality of it every time I lift it in or out (yeah, I know, a bit geeky :-P).

​Even the buttons are nice to press (I'm a sucker for the "little details"!).

​Every single part that's come out of our workshop in the last 5 years has been through this ultrasonic cleaner (that's tens of thousands of parts).

The initial pain (and it was painful) of the purchase price ...now seems to be a bargain many years later.

And that seems to be the secret here:

​If you're thinking short-term ...then it's "expensive". But, if you're thinking long-term ...then it's a bargain (and it really probably is a bargain).

I don't believe I have every regretted buying anything that, at the time, seemed "expensive" (typically because it was the best one available).

BUT, I have bought things that are not great quality (more so years ago than now) ...and have regretted it almost every single time. Not always because it broke ...but just because, when using it, everything about it was a compromise (the quality, the function, etc.) - and it just makes you feel, well, regret really.

Maybe I'm odd? Anyone else feel this? Curious...

  • Emanuel Robins says:

    The thing Magnus about buying for life or quality is it less likely to end up in landfill add to the worlds pollution problems

    • Chris says:

      I agree. Our “throw away” mentality is destroying this planet for all time. I fear we can’t turn it around now. And the reason is greed. As long as certain people are making a killing, they ironically leave a wake of destruction “somewhere” else.

  • Gary Ricard says:

    Well, gotta say, I agree wholeheartedly. Whether it’s tools, personal accoutrements, or auto repairs, if I need it and it’s broken, regret is the mildest thing I feel. Those are the moments when I desperately wish I’d spent more on quality.

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