A New Direction…
I’d got a bunch of stuff to share with you today…
So grab a coffee and let’s jump right in:
A NEW Business Name
Firstly, you may have noticed the name change. Yep, after a whole ton of thought …I’ve changed the name of my business from “Cogent Industries” to “Magnus” (how big-headed and egotistical is that?!).
Truthfully, there are a few reasons for this – but one of the main ones is that for years I’ve had people mis-pronouncing the word “cogent”. The ‘g’ is meant to be like the ‘g’ in the word “gentleman” …but people keep saying the ‘g’ as “goose”. So they end up with “cog-ent”. It was wearing thin.
Interestingly, whenever I meet new people and tell them my name… so many times they will say “wow, ‘Magnus’, that’s cool name”.
It’s those two things that have partly brought about the change.
Now, you may notice that the domain name is MagnusX.com. If you know anything about website domain names you will know that pretty much all the common names are taken. I thought MagnusX.com was nice and clean and simple.
New Online Store
When you next order something from my website you may notice the order process is a little different (simpler, cleaner, faster, etc.).
For those of you interested in the “little details”…
I was with WooCommerce (which is a Plugin for WordPress …and, out of interest, WordPress is the platform my whole website runs on).
But, after a couple of years with WooCommerce, it’s time to move to Shopify. There are a whole load of reasons for moving which I won’t go into detail about here …but basically it’s simpler, easier, faster for both you as a Customer and for me on the back end. 🙂
A “New” Design
A long time ago I showed a design for a titanium “cache” (essentially a small storage container) I called the TiVault – it looked like this:
There was a flurry of comments from followers of this blog DEMANDING I make these …but, shamefully, I let other projects take priority and never did anything about the TiVault.
The TiVault is a SECURE storage container …and by secure I mean it’s pretty much impossibly for others to get into it without physically destroying it (i.e. they would need to try and cut it open or drill into the lid).
The great news about delaying this project is …well, there are a few things:
I have larger titanium round bar in stock and so can offer larger sizes than I could before.
The other thing is that, my design skills have improved a lot and I’ve been able to both simplify the design and make it even more secure (read: harder for others to get into!).
I will make another blog post soon with the new, improved design and what I might offer. Most likely this will be another Kickstarter project.
Fidget Spinner are dead!
It seems the whole “fidget spinner” fad is over – which is kind of true.
However, it’s not really the whole truth…
While the mainstream, cheap-and-nasty plastic spinners are no longer in the media or such …there is still a die-hard bunch of people who were interested in spinner more than two years ago.
The main place to go to for news and such on spinners (if that’s you’re thing) is Fabian Botero’s group on Facebook call Spin Space you can check it out here: https://www.facebook.com/groups/spinspace/
The thing is, in my not very humble opinion, spinners are going to be going strong for a very long time yet (particularly high-end, high-quality and high-performance ones!).
And, because of this, I have joined the whole fidget spinner thing with a couple of designs of my own.
The first is the “Ego” spinner (which you can pre-order by clicking here).
What I Do
You know it’s fun,
I’m very much still trying to figure out what exactly it is I do in terms of designing, making and selling products.
Whenever someone asks I typically just say something like, “I make things out of titanium like pens, tweezers and things like that”.
But, when I think about it, it’s really so much more than that…
There is a whole load I can talk about – but I think I’ll mention just one of the things.
I’m purposefully not like the 99% of businesses (well, manufacturers really) who seem to want to make products as cheap as they can, so they can sell as may as they can to the biggest number of people.
Everything seems to be compromised in the product.
Functionality seems to be a very vague goal for most of these manufacturers …and “quality” is something that really doesn’t even seem to factor into it. And as for the product lasting… I’m pretty confident that if it last any length of time for the buyer, then that’s just luck!
And this pretty much is the opposite of everything I do:
- Very rarely (if ever) do I compromise on anything …especially design, functionality and longevity of the product
- Every product I have designed and made so far will, at minimum, last a few generations …and more likely last hundreds or thousands of years (and likely a LOT longer to be fair)
- “Quality” is never even a word that comes up …because it’s so deeply engrained in everything I do. From using the best material (typically titanium!) …all the way to the precision cnc-machining done right here in New Zealand by myself and my machinist
I could go on …but I’m sure you get the idea.
Is there a downside to this?
Yes, I’d say there is. Only people who truly appreciate functionality, design and quality are willing to buy my products. These are typically the same people who understand that spending $200 is, in the long term, a damn good deal (because you’re getting something that will still be functional for decades to come).
But, I’m never going to be able to sell to “the masses”. But I’m okay with that because…
I know I’m designing the best products I can …in the best way I can …using the best materials I can …and doing my best to provide damn good customer support. Compromising on almost nothing.
What are YOUR experiences with quality (or poor quality) products?
What are YOUR views on this?
I really am curious…