Cool Titanium “Case Study”
It’s a funny thing…
With all the prototyping I do – I’ve become really familiar with the process of taking a blank sheet of titanium and transforming it into a complete, finished (and high-end) product.
Now, I don’t know if you’ve wondered about this, but what I want to know is…
Where Does The Value Come From?
You take raw titanium …do some “stuff” to it …and then you’ve got a highly desirable product.
It’s kind of absurd when you think about it – but maybe if we break it down it might make a little more sense.
So let’s break-down the creation of the HookUp™ Clips:
It starts with the Titanium sheet being imported from the USA.
I then check it over and ship it 600 miles away to be water-jet cut.
I get the raw, water-jet cut pieces back:
These are then shipped across to my CNC machinist.
He machines the various edges of the pieces the water-jet cutting leaves a little “rough”.
Now, at the same time this is happening, I ship a thinner sheet of titanium across to the laser-cutting company.
They then laser-cut the “spring” component of the HookUp™ Clips.
I am then shipped back both the spring component and the main body of the clips.
The rest is now up to me…
I run both part types through a couple of tumbling processes. (…will leave out the details as some of it is things I’ve figured out that give me with an advantage 🙂 )
The parts are then cleaned and dried.
I then inspect the pieces as I install the spring component into the body.
The functioning of the clip is then tested.
And we’re done!
A super-compact, ultra-light, one-of-a-kind key-chain clip:
Ah, I get it now!
The “value” comes from the process of doing all these things.
Each little step (I missed out a lot of them so as to keep it simple) adds a little bit of value. There is not really a sudden addition of value – it’s the process as a whole.
Oh, wait, I missed something… (two things actually)
I invested a boat-load of time in the prototyping stage. It took many months of time, energy and cash to get the HookUp™ Clips to the state of being a finish products.
And, because of this, there is then “intellectual property” value.
Because of how I run Cogent Industries – you get a LIFETIME GUARANTEE that these will work for you (yes, even if you simply don’t like them, I will give you your money back).
So there is yet more value in the fact you can order HookUp™ Clips and try them without risking a single dollar.
Hmmm, when it’s written down like that, then you can see where the value comes from.
Quite an interesting little case study – even if I do say so myself. 🙂