The “Cogent Manifesto”

manifesto-1People need rules…

With all of life’s uncertainties — it’s good to have something rock-solid in place. Something you can TRUST and RELY ON.

Perhaps “rules” is the wrong word. More of a structure to making decisions and knowing what you stand for.

The aim is to help both YOU and I understand what Cogent Industries is about. I know, I know …it a fairly self-centered request for your input. But hey, you don’t have to comment if you don’t want to. πŸ™‚

So, with that, I’d like you to help me put together a “manifesto” or “10 commandments” type thing for Cogent Industries.

I’ll start things off with a couple…

#1 —Β  Accept only the very best in life and everything.

#2 — You generally get what you pay for. Purchase wisely.

#3 — …

#4 — …




(Man, my first two are pretty poor — hence why I need your help — but hopefully you get the idea, right?)

  • #3 — There are only two metals in this world worth owning: titanium …and titanium.

  • Kevin Dawson says:

    If you can’t find the time to do it right – when are you going to find the time to do it again?

  • Joe says:

    If it isn’t Titanium, chuck it out!


  • Ha haa …nice.

    How about…

    Titanium: Finally, a way to PROVE you are better than everyone else.

    (A bit ridiculous that one but I thought it was funny πŸ™‚ )

  • Viktor says:

    Do things once and do them properly

    • Yes! I try to do this. Although, it’s tricky when you’re prototyping as you have to make many “tests” and “trials” that you know won’t work

      …but, yes, the final and finished product should be done ONCE and PROPERLY.

  • Peter Caldwell says:

    Quality lasts.

    • Detecting a “quality” theme here. Nice and simple two words to really cut-to-the-chase Peter. Thank you. (don’t know about you, but …I always feel “dirty” when I buy something that’s less than the BEST …but it occasionally happens!)

  • Neil Attfield says:

    #3 – Invest time in your children. It pays huge dividends.

    • Although it’s not business-related I LOVE this one Neil. Thank you.

      In fact, I’d even add to that and say invest in children (in general). My son has various cousins and friends his own age …and when they’re around I will almost always break social niceties and go and do ridiculous stuff with them the entire time (while leaving the “adults” to talk and stuff).

      You know it has an impact on them when you don’t see them for a looooooooong time …and they come running when they do see you. It’s awesome.

  • David B. says:

    If it’s worth carrying, make it titanium.

    • Yes and YES.

      Oh, and here’s a “sneaky insider” piece of information….

      I’m currently doing FINAL PROTOTYPES of something that will allow your entire Every Day Carry stuff to be composed entirely of titanium. It’s *hush hush* for now though… πŸ˜‰

      Keep checking your email inbox and you’ll get the inside, first-in-line scoop!

  • Steve P. says:

    How about “quality over quantity”

    • Yes, for sure Steve!

      I get a little depressed when I see people trying to sell for the cheapest price they can …and the quality doesn’t just get compromised – it gets thrown out the window completely! …and they hope to make up for it in number of sales.

      But hey, if that business-model works for them and their customers. Leave them to it.

      In a similar vein to that Steve: Less it MORE!

  • Eric Brink says:

    You shoot me down but I won’t fall
    I am titanium…:)

  • William says:

    Thou shalt love “Cogent Ind” Titanium products for their value is far greater than their price.

    • Hey, I like that one! Seriously.

      P.S. — Dad, I think that’s the first time you’ve ever commented on anything I’ve written online …what took you so long? (‘cos I know you’ve been reading πŸ™‚ )

  • Michael W. says:

    Good Enough Usually Isn’t!

    • Man, Michael, you’ve hit the nail on the head with that one!

      Here’s why:

      Anyone who’s produced/made/created anything to sell will understand what I’m about to say…

      Taking a product from “good enough” to GREAT or EXCELLENT …takes more that just a little bit more effort. It’s takes two, five, ten or ONE HUNDRED times the effort! (…and it’s almost impossible to see this effort in just the final product on it’s own …and why generally only the product creator knows it)

      Oh, and for those who have been disappointed with what you’ve received from some Kickstarter projects you’ve backed, this is why. I’ve certainly been disappointed many times. But hey, I’ve been impressed and totally blown-away a few times too!

      Getting above “good enough” takes a TON more effort and cost and frustration.

      Bit of a rant there Michael – but your comment inspired me πŸ™‚

  • Herbert says:

    Thou Shalt Not Produce or Sell Products that Ye wouldn’t Buy and Use Thyself.

    • Very nice Herbert. This is something I have followed (and continue to follow) now.

      In fact, this is why I have created some things (a few still at prototype stages) …simply because there were not any available on the market that were of the quality I needed (yes, NEEDED … πŸ™‚ ).

  • Tom Anderson says:

    Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.

  • Gusto says:

    Measure twice, cut once – forever useful, nice and simple sage old advice.

    • Thanks Gusto.

      I screw this up all the time (even though it may look like I don’t).

      For example… I wasn’t clear enough with the supplier (my own fault!) in ordering packaging for the Rabbit project. Received hundreds of pieces I couldn’t use.

      A VERY costly mistake – but just part of business.

      I won’t bore you with all the others …I’ll just get depressed reminding myself of all the frequent mistakes I make… ha-haa

  • David Smith says:

    Tested so you don’t have to

  • David Smith says:

    Buy better buy once

  • Bill Hochreiter says:

    Titanium – the only metal that matters!

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