The Ultimate Fridge Magnet?

Good morning, good day and good afternoon!

It’s been a little while since I did a blog post – but I’ve been busy (as you will soon see :-D).

Let’s get down to business…

Today I’m looking for some feedback from you (yes, YOU!). And the reason for this is that I’m bang in the middle of designing and prototyping a fridge/whiteboard magnet.

This post comes in three easy parts:

#1 – A “Fancy Pants” Video

Please take a look at the video below (and, for sure, please subscribe to my YouTube channel …because I’ve got some damn cool stuff starting to happen there right now – and you don’t want to miss out while everyone else has all the fun!)

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#2 – A “NEW and Improved” Version For You To Look At

The magnet design in the video above was just a very rough prototype.

Since then I have developed the design further.

It’s a lot smaller.

It’s not going to use bent metal sheet (it’s going to be full-on machined titanium).

IMPORTANT: This is still a very rough and early prototype – the final design will look a LOT better. I’m just getting the function/concept across to you just now :-).

This is how the magnet will sit on, say, your fridge when it’s not holding anything:

How magnet will sit on your fridge/whiteboard when not it use.

How magnet will sit on your fridge/whiteboard when not it use.


You’ll then place paper/envelopes/to-do lists/etc underneath the larger magnet at the bottom and then push down to clamp:

The bigger. stronger magnet is what does the clamping.

The bigger. stronger magnet is what does the clamping.


In terms of construction – here’s the underside and how the magnets will be installed:

Here's how the magnets will be installed on the underside of this design.

Here’s how the magnets will be installed on the underside of this design.


#3 – YOUR Feedback

So, honestly, what do you think?

Can I improve this? …or is it a load of garbage? …(truthfully, I don’t think it is because I’m actually using a couple of prototypes right now on my whiteboard and they’re great 🙂 )

I’m open to anything you have to say about these. Oh, and also, I usually come up with my own ideas – but the inspiration for this was not mine – someone suggested the concept of a “pivot” and I ran with it from there.


P.S. I’ll also do ordinary type magnets (encased in a titanium “shell” of course) – but I’m trying to gauge the interest in this design. If there is interest then it’s likely to be a Kickstarter project in January (yes, really!).

Thank you in advance for your feedback.

  • Tony says:

    I think it’s cool. Needs to be strong enough to hold cards in envelopes and poster size paper by itself.

  • Boris says:

    Hi Magnus,
    The later design looks good but perhaps you should put in a little allowance on the part that will be in contact with the paper . There might be a possibility of people wanting to attach torn portions of cardboard boxes to the fridge to sort of remind a family member of the brand of product that they need to buy at the grocers. These papers are slightly thicker and it would not look nice if the pivot point gets raised from the point of contact. It should appear as if the pivot point is in contact even though it’s actually the magnets. Just my 2 cents worth of thought. It’s a great idea though. :))

  • Jim Montag says:

    Looks like a great concept. Did you try different size/magnets? How much weight/sheets of paper will the current configuration hold?

  • Ove says:

    The concept is nice, but unfortunatly not something I would pay for. But go for it, there is one born every minute, you know. 🙂

  • Jim says:

    Like the concept, what about some kind of protection against the fridge/whiteboard getting scratched up as the magnet rocks back and forth?

  • Bob Gelb says:

    A refrigerator magnet, in titanium? I don’t think so Magnus…something so simple, is over engineered, not to mention it’s probably costly.

    Focus on titanium tools, not refrigerator magnets…

    • Phil says:

      Magnus over engineers everything. That’s the whole point. Keep doing what you do Magnus !

    • Philipp says:

      Over-engeneering is OK, but in this case, als it is not an EDC, I think Ti makes it too costly.
      Use Aluminium, Copper, Brass, Steel instead – gives a nice color range

      For me added cost by Ti usage is not justified in this case – would not buy it

    • I definitely know what you mean. However, I have some of Brad’s (Tactical Keychains) titanium magnets on my fridge and I use them all the time. There is something about them being titanium that I like.

  • Charles Holmes says:

    Magnus, Looks like an interesting concept, but for something which sits on the fridge…I am concerned about price points. I likely would not be a customer on this piece.

    Love your products, EDC, etc., but not sure if there would be sufficient demand to justify production. Just my two cents….

    VR/ Charlie

    • Makes perfect sense.

      And, in fact, this is one of those products I’ve been wrestling with in terms of design …because I know that price would be an issue (it would be for me …i.e. I’d be unlikely to pay $100 for a magnet).

      • Daniel Bryan's Beard Hair says:

        Agreed, I’m price sensitive for this. I would not pay more than $10 for something like this, most likely about $5. Current magnets are good enough for me that I’m not motivated to get something better/different.

  • Phil says:

    Your vids sure have come a long way!! Good job!
    As for the magnet thing…. I like it, a lot. The new machined design is better, and it looks more like something you would make. One question though…. What about scratches on my refrigerator? Have you tested this?

  • Steve says:

    Magnuts! I may be wrong, but you seem to be using very large (ferrite?) magnets to do the job much smaller magnets can. One word…NEODYMIUM (did I spell that right?). I’ve spent years playing around with these little devils in projects, almost killing myself with them once (long story). A one the size of an Aussie dollar is almost impossible to lift/ remove from sheet steel with fingers. I like the innovative rocker design, which adds the leverage you need to pop strong magnets off the surface.
    Would I buy them? If I could figure out what to do with the scores of magnets I already have sticking around now, maybe.

    • Rory dela Paz says:

      If I caught it correctly in the video, those are Strong Like Bull magnets, which are already plenty strong and neodymium. They just finished a Kickstarter project that are meant for refrigerators, TackMags. With space being a premium on my fridge door, I would prefer the TackMags:

      Sorry Magnus, just my honest opinion.

    • Thank you for your feedback Steve. And, yes indeed, I am testing neodymium and they pretty much lethal as you highlight. The magnets in the video are ones I got from Kickstarter (Strong Like Bull). They were handy for testing the concept.

      But, yeah, you’re right about neodymium!

  • Gilles says:

    Titanium and magnet don’t match.

    And the glue between magnet and “titanium thing” is not better than plastic. So if you find a way to have no glue, that could be just fun. With glue, …

  • Rajesh says:

    I like the product, look into the aspects of how can avoid the scratches on the surfaces. To secure those magnets on the frame see wether can create a grove on the surface and insert into that. If you can create a curved frame where it is rocking on, may be can avoide scratches.

    • Thank you for you comment Rajesh. I’m pretty sure that, because the titanium is very smooth and hard (once I’m done with my tumbling process) then it’s unlikely to scratch – there is just no edges, points or such. Would have to test to make sure though.

  • Brad says:

    I think it is a really innovative design. I’m not sure how much I or most other people will be willing to spend on refrigerator magnets though. Keep the price point reasonable and I think this could be a nice addition to your lineup.

  • Vincent Goudreault says:

    Well, I feel that using titanium of something as simple as a fridge magnet is overkill. The design is very neat, however, the rocking principle quite clever (have you patented it?), but the clamping power of the strongest magnet would be puny compared to the mechanical resistance of a titanium rocker. It is like calling on superman to get a cat down from a tree…
    I am sure some people might want this, but at that point it would be splurge, at least to me.

  • Damon says:

    Don’t know about in your side of the world but a lot of the new refrigerators over here magnets WON’T stick to! I do like the idea about smaller neodymium magnets though! If you are going to use something as nice as titanium why use “old” style magnets?

  • Todd says:

    Interesting idea…. I would be worriedv about the cost. I don’t need a costly titanium frig magnet but if price point was reasonable… I would buy/support.

    The rocker idea is good

  • Josh says:

    Looks like a good concept but id make it look more appealing, looks kinda boring as is..

  • Simon Wagstaff says:

    Probably not for me, Magnus. I love your ideas, but this just seems too expensive. I would pass on this.

  • Bob Lukach says:

    Hi Magnus!
    I think this is a good design. I did notice you had to hold the middle when pressing the top magnet to release the paper. Maybe due to the metal used? As long as the whole unit doesn’t move every time you press it, it would be fine. A perfect pivot action. As long as the whole unit is not too large or protrude from the surface, this will be a fine product. Best of luck Magnus!

  • Guto Versiani says:

    I think the defining factor will be cost. As it is a novelty and not a tool, it has to be reasonably cheap, IMHO. Maybe if the design can be made in a way that the titanium sheet can be cut almost without losses, using a shape that connects like a jigsaw…

  • Liza says:

    Like all your designs, it has great visual and practical merit, but this particular ‘objet d’art de Magnus’ is not on my list of ‘Saving Up For’s … I have a pen and a key dangle (and my showing them off has prompted two friends to go for your meachanical pencils) and am keeping the tweezers and the bottle cap thingie on my list, but this, nah. Apart from the fact that I travel and don’t have a fridge, it’s not something I’d wow over to my chums, unlike my other Cogent “Show-Off My Great Taste” pen and key hang. Which I LOVE!

    • Hey Liza, that’s great feedback – I really appreciate it. Thank you for explaining why you wouldn’t go for it …AND why you DO go for my other products. Tremendous.

      (This helps not just for this project …but the “bigger picture” of what I’m doing. Thank you!)

  • William B Schinella says:

    What is the price ?

  • Greg says:

    Most magnet products out there has steel cup to focus the magnetic field mostly in one direction (like the “strong like a bull” magnets you used for prototyping with). l agree with others that there needs to be a softer layer that protects the surface from scratching.

    It is an interesting solution that others have solved differently. Like attaching a clip to the magnet to hold the papers. Others have simply put a knob on the magnet and beveled the face of the magnet holder to provide leverage to tilt the magnet to reduce power to make it easier to release, while be strong enough to hold a lot of papers.

    While I like titanium products better than most, I am not sure how the advantages of titanium (light weight combined with strength, corrosion resistance, and hypoallergenic) really come into play like they do in your other products. With all of the pocket products those are useful properties even if unnecessary, even if more than needed. Fridge magnet? not sure how they add to the use of the product.

    All of that said, bevel the face as close to the clamping magnet as possible to allow easier release with a strong holding neo magnet.

    I keep looking at magnet products like this, but have held off so far. My wife likes the souvenir ones that are reminiscent of our travels. Not sure about industrial ones on the fridge. Maybe elsewhere in the house.

    Looking forward to the final product.

  • William says:

    What a great idea I’m very interested.

    I really do hope you get it on Kickstarter.

    Having read the previous comments, I think the cost of the the titanium will not be such an issue as the machining.
    Anyway who would want anything less than titanium.

    If it’s priced reasonably it’s going to be a winner.

  • Robert Ferguson says:

    There is such a glut of refrigerator magnets on the market as to make this project redundant. And why waste good titanium on something that doesn’t need it. Titanium is used for its light weight and stronger-than-steel strength. There is an old saying: Necessity is the Mother of invention. Here is a link to a store I frequent which sells all manner of refrigerator magnets:
    Please do not take offense, but I think your project is a waste of time, material and your great creative abilities. Find a project for which there is a great need and make it. You are better than this.

    • Hey Robert… definitely no offense taken in any way. This honest feedback from you and other is exactly what I’m looking for!

      If it’s an idea that isn’t popular (which this one seems to be for the most part) …then I’ll likely not produce it. Which is the whole point of this post really – “market research” 🙂

  • Myk says:

    Nice concept. I agree with other responders: As a static object the price point would be to high

    I’d look at CNC’d aluminium if I was working on the concept

  • Kevin says:

    Interesting concept. I would think that, given enough time, the middle would break from the stress of constant magnetic force acting on it, no matter what it’s made of. Given enough time. Though that’s the same with every engineering feat, I suppose.

    From a science point of view, I’m thinking the smaller magnet would have to be generating more force on contact than the larger magnet would be generating at whatever distance it is from the fridge, which makes for an interesting balancing act.

    Not for me, as someone who doesn’t use fridge magnets, but as a concept, it’s definitely interesting. Though honestly I doubt I would get it even if I did use them, because of the cost involved.

  • Enrique says:

    Hi Magnus,
    I like titanium AND I like magnets a lot, I’ve gone for some of those Ti magnets on KS; but most of those were somehow EDC related.
    I was not really thrilled when I first read your email until I saw your video (great improvement on that front!). I can see how a smaller version would be nice, even if not for the fridge, to hold some EDC items at home (I like hanging some of them with magnets at night).
    Now, if it will be hanging on my fridge, it may as well have other functions as well, (bottle opener, can opener, etc.), right?
    I do think that price may be what makes or breaks the deal on this project, as pointed out above. Would like to see one of the latest prototypes at some point in order to give you a more definite opinion on whether I’d jump in or not into a KS project with this idea.
    Hope this helps.

  • Justin says:

    Seems like a more niche product, but design wise, a rocking clip like magnet thing to hold papers on a fridge is nice. reminds me of those magnetic clips with the spring that can hold papers and stuff.

    Will have to test to see if it has the strength to hold lots of papers, because things like recipes getting stuck on it will get thick.

  • James Cox says:

    I like it but don’t really think I would use it much. I mostly use magnets to hold drawings to my tool box or very really my work bench. So I usually prefer something small but powerful that is not going to get in the way.

    If you did make it and I did buy one it would only be a matter of time until I ripped the magnets out.

  • Mike says:

    The rocking design is novel! A few considerations:

    Due to the moving/rocking nature of this item, could it scratch surfaces? Please test on stainless steel and enamel/painted doors.

    Both rare earth magnets and Ti can be brittle, e.g. when compared to other materials like Aluminum and Steel. Since a lot of fridges are used over hard floors like ceramic tile and cement, please test to ensure that these can survive a tumble onto a hard surface. A video of such testing would help convince skeptics!

    Silicone, delrin, or other softer materials could help cushion impacts and protect surfaces from scratching. A version made from delrin or other plastic would be a way of offering a more affordable version.


  • George Gibbs says:

    Hey Magnus, thanks for asking us about this. A lot of us appear to agree that using titanium for this project is overkill, both from a price and performance standpoint. Not that overkill is bad. There are times and places where I definitely WANT overkill…but this isn’t it. I don’t need the lightness of titanium for a refrigerator magnet. I don’t need the strength of titanium for a refrigerator magnet. I don’t think you can put a price tag low enough on this to draw me in if you only use titanium.

    Save titanium for your hard-working tools, Magnus, not this. Now if you offer titanium as a high-end option on the project to satisfy the price-is-no-object crowd and make the base pledge out of a more reasonably-priced metal better suited for the purpose, you might make a go of this.

  • J.C. de Oliveira says:

    The prototype is way too large and the metallic part that touches the fridge may end up scratching it. The new design looks better, but honestly, the fridge magnet built by SLB itself cuts it… I believe that I dislike the pivoting setup, so take my input with a grain of salt…

  • Samm Smith says:

    Magnus, depending on price, I’d honestly buy the original design and the new design.

    Keep up tge awesome work, bud. I think there’s some people on this blog that don’t understand that “Duh, of course you could make them out of cheaper aluminum or stainless steel,” but you make things out of titanium for people like myself that love titanium stuff, CUZ IT’S TITANIUM. If you want cheaper magnets like this, go elsewhere. I have titanium and carbon fiber chopsticks, cuz they’re carbon fiber and the other set is titanium. They were expensive. Who cares? Some people are willing to pay for their “hobby.”

    P.S. I have everything from a carbon fiber toilet seat to burnt titanium wallet and sporks.

  • Martin Vachon says:

    Hi Marcus,

    Most as already been said. It’s a cool project!!!

    It as to be a small!!! A functional, small pivoting SUPER strong magnet! it could have a “rubber”, silicone part to make sure it doesn’t scratch stainless fridge surface.

    But I agree with most here, It’s not EDC carry, it’s “everyday use” in workshop, on my fridge, on a whiteboard at work.. It needs to stay in an affordable price tag witch I’m not sure everyday buyer will go for.

    my humble 2 cents.


    Merry Xmas and a “great” year to all the projects you may have in 2016!

    We’ll be watching and spend hard earn cash.

    • Bjørge Agdestein says:

      A protective non-scratch coating/finish/rubberthingy on the contact side was the first thing that came to my mind as well!

  • Ray Sutton says:

    This may or may not be helpful, but there’s an outfit called
    Otherpower in the U.S. which uses a lot of super-strong magnets for their projects in building their own “off-the-grid” power projects, like wind power turbines, or even, believe it or not, a Hamster-powered night light for a little girl who asked if
    it could be done. They did it, with a detailed set of directions.
    And they used some small but powerful magnets for it.
    Maybe they can offer you some advice on those.

    They are:-

    Best regards,

    Ray Sutton

  • It is a really good concept and interesting idea. I like this concept. Thanks for sharing this idea with us.

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